New Molteni&C 2022 advertising campaign

An idea of a cosy, reassuring and welcoming home, yet constantly evolving, plays the backdrop for the new 2022 Molteni&C advertising campaign.

“The home aspires to holistic well-being and to organic playfulness”

Explains our creative director Vincent Van Duysen, who is looking for lightness, fluidity and the etherial in the Molteni&C 2022 narrative project.

Our Collections mention the atmospheres: the fluid homes, to be lived in, the large and convivial rooms linked one to the other, the permeable internal and external spaces. And above all that idea of space, extremely elegant but without any ostentation for ostentation’s sake, in tune with the surrounding landscape.

Cleo

Sofa system

Cleo, the new sofa designed by Vincent Van Duysen, stars the new advertising campaign together with 505UPliving system and Yoell armchair, recreating the 2022 mood. Cleo modular sofa will be accompanied along by other subjects as Hector Night wardrobe system, Ratio kitchen and Intersection kitchen.

2025

25.06

2025.06.25

UniFor Contributes to Triennale Milano’s New Restaurant & Café: Cucina Triennale

After supporting Triennale Milano in the creation of Cuore – Centre for Studies, Archives and Research, UniFor is proud to collaborate once again with the institution for the architectural and functional redevelopment of the Palazzo dell'Arte, contributing to the creation of the Cucina Triennale restaurant and café, located on the Piano Parco and overlooking the garden. The project, led by the studio AR.CH.IT Luca Cipelletti, aims to restore the original spaces in continuity with Giovanni Muzio's 1933 design.

2024

25.06

2024.06.25

Gio Ponti’s D.154.2 Armchair Wins Compasso d’Oro Career Award for Products

The iconic D.154.2 armchair by Gio Ponti has been honored with the 2024 Compasso d'Oro Career Award for Products, the most esteemed award in the Italian design world, celebrating Gio Ponti's lasting impact on design and innovation.

2023

16.11

2023.11.16

New 2023 campaign

The 2023 campaign was photographed in a contemporary interpretation of the ancient Roman ‘Domus', bringing to life the architectural concept that inspired the collection.