Milan Design Week 2023
The Molteni Group is opening a new window on the world in the heart of Manhattan, at 160 Madison Avenue.
The Molteni Group is opening a new window on the world in the heart of Manhattan, at 160 Madison Avenue. The spirit of a unique, evolutionary project, in line with modernity and true to its own stylistic principles, designed by Vincent Van Duysen. This will be one of the first and only Flagship Stores in the world to combine the Group’s three brands: Molteni&C, Dada, and UniFor.
“A project that brings Italian style and elegance into a classic New York building. Style and elegance that are reflected in close attention to the materials, details and craftsmanship of the portals, the travertino floor and the magnificent walnut staircase.”
Vincent Van Duysen
The space encloses the very latest offering of the Group’s three brands: Molteni&C, Dada and UniFor and symbolizes a life marked by Italian flair, ranging from the intimacy of a private home right through to the contemporary settings of the office world.
The concept defining this space – measuring over 12,500 square feet with four shop windows – is played out over two levels linked by a unique staircase. The architectural design is faithful to the original features of the building, has kept its volumes and preserved the perception of the lofty ceilings. The separating walls subdivide generous volumes, interspersed by tall travertino marble-clad portals.
“New York is the window into the Americas and we will make an impressive statement through impeccable design details on both levels of the new store. Our new presence on Madison Avenue, with the creative direction of Vincent Van Duysen will be equal parts inviting and inspiring.”
Molteni Group President and CEO Carlo Molteni
Each space provides a stunning backdrop for items instantly recognizable as Vincent Van Duysen’s signature designs. A particularly breath-taking entrance, built on an inner door open onto two floor-to-ceiling glass screens. A magnificent iconic staircase, the walnut cladding of which is in tune with the travertino marble steps. The same marble used for the portals. The floor-to-ceiling wooden entrance door to the Flagship Store – already part of the brand’s distinctive style – has been re-proposed in a version proportionate to the scale of the building.
“Our new home on Madison Avenue will be one of the most impressive spaces by an Italian or European manufacturer. This investment strongly shows our commitment to the North American market and the influence of what we stand for and what we can do.”
CEO of the Group in North America Jan Vingerhoets