There is a lesser-told story running parallel to that of the objects, products, and collections of the Molteni Group. Over more than ninety years, words and images; slogans and photographs; gadgets and invitations; advertisements and staged settings; videos and posts have accompanied the evolution of the companies and their brands, communicating the authorship of their projects to the world with ever greater clarity and strength. Curated by Ron Gilad, Museum 2D marks the tenth anniversary of the Molteni Museum through an exhibition that brings to life the visual and graphic narrative that has shaped the identity of the Molteni Group’s brands over the decades. It is a story of collaborations with renowned photographers, graphic designers, advertisers, art directors, set designers, filmmakers, and creative agencies who imagined worlds and created scenarios to bring design everywhere, translating the quality of beauty and craftsmanship into new languages.